MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming servic